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For an incredible 23rd consecutive year, the Jeep® brand has proudly held the title of America’s most patriotic brand, as recognized by the annual Brand Keys survey. This seemingly evergreen accolade is clearly a testament to Jeep’s commitment to embodying the spirit of freedom, adventure, and authenticity that resonates deeply with American values. The Jeep brand’s partnership with the USO, now in its 16th year, exemplifies its dedication to supporting military members and their families. Additionally, Jeep’s Military Incentive Program offers exclusive benefits to active and retired military personnel, making sure they can experience the reliability and performance of Jeep vehicles.
The recognition from the Brand Keys survey isn't a small feat, considering that over 7,460 consumers aged 18 to 65 participated in this year’s survey, evaluating 1,381 brands across 143 categories. Jeep emerged at the top, thanks to its strong emotional connection with consumers and its embodiment of patriotism. As Robert Passikoff, president and founder of Brand Keys states, Jeep’s brand loyalty is deeply rooted in its historical and contemporary significance. This connection to American values is why Jeep continues to be a favorite among consumers year after year.
At Broadway CDJR in Yankton, we invite you to experience firsthand what makes Jeep the most patriotic brand in America. Our dealership offers a great lineup of new Jeep models, including the all-new 2024 Jeep Wagoneer S, which proudly features American flags on its doors. This new model, along with the Grand Cherokee, Wagoneer, and Grand Wagoneer, represents the cutting edge of Jeep’s commitment to innovation while honoring its storied past.
But Jeep’s patriotism isn’t just about its vehicles. The brand’s ongoing partnership with the USO highlights its dedication to giving back to those who serve our country. For 16 years, Jeep and the USO have worked together to support military members and their families, keeping them connected to the things that give meaning to their service. Additionally, the Jeep Military Incentive Program offers active, reserve, and retired military personnel, as well as honorably discharged veterans, special bonus cash to use toward select Jeep vehicles. This program is a small way of saying thank you to those who have given so much.
When you visit Broadway CDJR, you’ll not only find the latest Jeep models but also benefit from our exceptional customer service and extensive knowledge of the Jeep lineup. Whether you’re interested in the rugged Jeep Wrangler, the versatile Jeep Compass, or the luxurious Jeep Grand Cherokee, our team is here to help you find the perfect vehicle to match your lifestyle. Experience the freedom, adventure, and patriotism that come with driving a Jeep. Visit Broadway Chrysler, Dodge, Jeep RAM in Yankton, South Dakota and join the ranks of proud Jeep owners all across America.
The Jeep Wave program is another reason to consider a Jeep. This premium owner loyalty and customer care program is available to the entire Jeep 4×4 lineup and offers exclusive benefits, including dedicated 24/7 support, maintenance, and additional perks that enhance your Jeep ownership experience. This program underscores Jeep’s commitment to delivering unparalleled customer satisfaction and support.
Jeep’s commitment to patriotism and excellence is evident in every vehicle it produces. By choosing Jeep, you’re not only getting a top-tier vehicle but also becoming part of a legacy that celebrates American values and supports those who defend them. Explore our range of Jeep vehicles, take a test drive, and feel the pride of driving America’s most patriotic brand. Visit Broadway CDJR in Yankton, South Dakota, and discover your next adventure with Jeep.